ANNUAL REPORT
EXECUTIVE
DIRECTOR REPORT
The
funding priorities of The Counselling Foundation of Canada provide the
staff with the opportunity to meet and work with a broad range of agencies
and organizations. While each has a unique personality, these agencies
and organizations are traditionally characterized by similarities in
funding patterns, management issues and the daily challenges associated
with responding to constantly changing community needs.
This
year, some of those similarities became points of departure. Amongst
the many agencies and organizations approaching the Foundation for financial
support, three distinct groups could be identified;
A
notable majority of the agencies and organizations approaching the Foundation
for support were those falling into the first group and were requesting
Foundation support to maintain programs which were experiencing a complete
loss of financial support. For the most part, these programs represent
integral components of infrastructure. That is, programs and services
that have been developed to meet broad provincial or regional needs
and expectations and are delivered in multiple locations by local organizations.
It is difficult to see the effectiveness of investing in individual
sites as the systems supporting these programs and services are collapsing.
Other
organizations from within this first group of organizations seeking
the financial support of The Counselling Foundation of Canada are seizing
the loss of financial support as an opportunity to re-define, re-design
and seek alternative sources of support and innovative methods of resourcing
these programs and services. Many of these new programs and services
are designed to respond to the specific needs of a defined consumer
community (community as defined in many ways - geographically, culturally,
by age etc.).
These
truly represent two different approaches to the difficult choices faced
by the agencies and organizations The Counselling Foundation of Canada
provides support to. Difficult choices - choices which will have far
reaching impacts on the communities we live and work in, and, a far
reaching impact on innovation and excellence in program delivery.
The
second group - those experiencing single digit reductions in financial
resources face the challenge of restructuring and shifting resources
to ensure the least impact on those they provide service to. Many were
looking for bridge support until necessary programming adjustments could
be made. The focus here was on maintenance.
Unfortunately,
the third group - those experiencing an increase in resources - were
a small minority. This may be viewed as a major deterrent to innovation.
In
addition to financial support through grants, many agencies and organizations
have accessed Foundation staff to improve their technological, fundraising
and partnership capabilities. Direct access to the Foundation has been
increased over the last year through the establishment of The Counselling
Foundation of Canada's website.
Respectfully
submitted,
Jean
E. Faulds